Press Release: Ironpower vs. The Industry Giants
Beating the Heavyweights (January 2005)
A small Australian bodybuilding supplement website (http://ironpower.biz), which had been online for only three months, successfully beat the three largest Australian sports nutritional supplement companies for internet popularity. Ironpower raced to the lead in website traffic, surpassing established players like Musashi, Aussie Bodies, and Aminoactive (Max's).
Statistics & Background
Richard Hargreaves, former Mr. Australia and CEO of Ironpower, noted that Ironpower reached the top 1.8% of websites worldwide based on Alexa.com traffic statistics. At the time of this release, the site was competing against industry giants that had been running for several years, despite Ironpower only going live on October 8, 2004.
The Strategy for Success
The site's rapid success was attributed to a content-rich strategy. By providing valuable, free information on training, diet, and supplements, Ironpower attracted high volumes of traffic. Specifically, free Bodybuilding eBook downloads focused on building muscle and losing fat became highly popular with fitness enthusiasts.
New Free Resource
To celebrate this milestone, Ironpower released a new free e-book titled "5 Familiar Bodybuilding Troubles - Which Do You Want To Overcome?"